Production Blog Editing

 Once all the filming was done, we went inside and booted up the computer. I filmed on an I-phone, so I first needed to combine all the clips so it was one continuous video ready for editing. Some scenes needed to be shortened, since they were dragging the time on for too long. Once I composed all of the clips, it was time to edit the color. My job for editing was taking care of the lighting/colors of the video. The video raw was lacking, and the colors of our product weren't popping how I wanted. I wanted to get a summer feel for the video, since the commercial revolved around running and refreshing drinks. I exported the video and sent it to myself. I opened up my I-pad and opened up Lightroom. Going into this process, I thought Lightroom was free, and it is, at least for pictures. For videos, you need Premium. So I signed up for the seven-day free trial and got to work. I watched a couple videos on color grading and how to use white balances and shadows to your advantage in  order to achieve a look that you want. I played around with it, and started to get a hang of what it was like to edit the colors of our video. I was going for a warm feel, and by using the color grading tool and the different light exposures, I was able to get the look I was wanting. The colors in the sky, the colors on the bottles, the road, the greenery, everything was looking vibrant and cinematic, perfect for our commercial. My group mates each had their designated roles in the editing process, but still, I made sure to help a little in each way. I helped find the sound for the commercial, but didn’t do much of the heavy lifting, after all my specialty was the color grading. I also was the one who inserted the logo/font. Turns out, they didn’t have it and we had to use a font that was the next best thing. Overall, the editing process was pretty fun, and it was fun learning new things.