Pitch Blog

 My group and I have landed on 2 different pitches for our commercial, and have chosen which we will be going with.

Pitch 1: 

Scene opens with a man running down a road/beach, looking clearly exhausted, breathing heavily with sounds of his heart beating quickly, he pulls out a Gatorade and takes a sip, hoping to rehydrate himself, but instead collapses. Others running see and help him up, handing him a Powerade and saying something along the lines of, "Here, drink this". The runner who collapsed has a quick beating heart, which can be heard, and as he takes a sip the beating quiets and slows down, and he says something along the lines of  "Ooh, I feel great". He throws the Gatorade to the side, holding the Powerade in his hand, and starts running again because he feels amazing. Logo comes onto the screen and says something like, "Powerade, an energizer that works".

       We thought of this pitch while in class and decided on making it based around running/something athletic because we have noticed that in all energy/hydration drink commercials, there is always an athletic aspect in it, most commonly sports/running. We decided on running because everyone in our group is an active person, and running is a common thing for them. We thought of this after a discussion about what is best to drink after a run emerged.

Pitch 2: 

Scene opens with a soccer player standing on a pitch, crowd cheering loudly in the back, he sets the ball at the penalty line and the camera rises up to him eye to eye. He begins to close his eyes, but takes a sip of Gatorade right before. He lets out a breath, with the crowd noise fading and the sound of his exhale being heard. He takes the shot but the goalie saves it, the crowd starts cheering loudly and the camera shows the goalie celebrating with the crowd, when he then takes a sip of Powerade. The camera shows the penalty taker being mad, throwing the Gatorade, and pans back to the goalie grinning. The camera goes black and the title shows, saying something like, "Powerade, never disappointing".

          We thought of this pitch after we were discussing sports in class. We realized that 2/4 of us in the group play soccer, and that this could be a fun commercial to film. While we all do not play soccer, we all do enjoy watching it, and are pretty familiar with the sport. We also decided to base the pitch around a sport/athleticism because of the commercial being about an energy drink. We wanted to do this pitch at first due to the fun nature of it, but soon realized that the amount of editing and work it would take to find a location fit for the commercial could be a little too much to fit into our already busy schedules.

Decision:

My group and I decided on going with Pitch 1 as it shows more team building, and there is a more positive tone overall in the commercial. There is no making fun or bringing down of anyone, and instead focuses on how the specific drink can bring people together. Pitch 1 also seems like the easier option, since we would not have to find a big, nice football pitch to shoot on.



Comments

Post a Comment

Popular posts from this blog

Production Blog Editing Software CapCut FT

Image
In the past, my group and I have always used Cap Cut as our main source of editing. When it came time to start editing, we knew we were going to use Cap Cut . There had been a problem when we first started, however, as I've mentioned in past blogs . The US was going to ban Cap Cut , and they did. Use of Cap Cut in America was banned for around a week which frightened my group. Luckily, we still had not begun editing, so this was not a stopping point. My group and I just chose to use Cap Cut because it is the easiest and most diverse software there is for free . For one, the software's import and export features made it super easy to put in the clips and audio we needed. For the clips, all we had to do was drag the files from our File Explorer into the app. The clips were then put into CapCuts “library ”, And we're made easy to browse through. The same process happened with the audio. We would import it using MP3 from whatever website we found the copyright free a...
Read more

CCR Commercial

  Creative Critical Reflection   How does your product use or challenge conventions AND how does it represent social groups or issues?   T he product which I used, Powerade, followed most of the traditional conventions of its past commercials, but also made sure to challenge some of them. The norm for the conventions for a sports drink commercial like P owerade would be fast jump cuts, inspirational music, quick paced movements, and sweating. While my group and I’s commercial does follow most  of the conventions, it also challenges some and goes against the grain of normal conventions of a sports drink commercial . The commercial did not include inspirational music, instead it used pop music from popular artist Bon Jovi ; it also did not put emphasis on the color of the Powerade drink like other commerc ials do .   My commercial did use jump cuts, an d sweating, and showed athletic movements, which did follow th e norm for the conventions , making...
Read more